What happens when there is sizzling chemistry between the lead pair sans any story? Result would be a cliched film like I Hate Luv Storys. Now, what does storys mean? Punit Malhotra, first time director from the "Karan Johar's school" should only be able to tell us. After all, he tried so hard to make this film look urban. Coming to the lead pair, I must admit that I had got mesmerized for the third time watching Sonam kapoor (as simran) with an exuberant display of skill and charm, after Sawariyan and Delhi6. Imran Khan as Jai Dhingra, prefers to be called Jay not Jai, as the latter does not go with his cool casanova image. Sameer Dattani as Raj, Simran's fiance is as expressionless as a rock. Time for him to realize this.
Jay is an AD (assistant director) to Veer, a director who tastes grand success with every run-of-the-mill love story of his. He hates romantic films, but sticks to Veer's team for the sake of his resume and monthly bills. Enter Simran, an art director, hired to work on Veer's new romantic saga and Jay assists her. Simran falls in love with him as he makes her realize that her so called perfect life with Raj is not as perfect as she had thought it to be. Dreams shatter to reality when Jay tells Simran that he does not feel the same for her. But, he eventually realizes his love for her and wins her back on the same day as the film premiers.
The first half of the film is a little entertaining but the second half tests your patience with a sagging plot. Music by Vishal-Shekhar is just okay with Bin Tere and Sajda standing out from the album. I will recommend this film for just one reason - Sonam A Kapoor.
My rating for this film - ***
(* You will shoot me
** Waste of time
*** Can sit through
**** Worth watching once
***** Must watch)