Intelligent Marketing

Marketing strategies have always formed a crucial part in selling a commodity. These include amongst others, mainly print advertising and telivision advertising- the latter making more impact on the public or the consumers.

The Indian advertising industry has shown a gradual change, getting better everytime. This should be quite evident to anyone who comes across any alternate advertisement on the telivision these days. And, moreover, there is no dearth of breaks inbetween any programme that comes on air. I used to get bored with the long breaks squeezed anywhere into the programme that you so enthusiastically plan to watch. But, nowadays, these advertisements are a pleasure to watch than the programmes or soaps. Smart ads always catch your attention, no matter how lengthy they are.

There are a few advertisements that fascinate me everytime they are shown on the telivision. To name a few, the very new 'Visa' advertisement where a bunch of monkeys try to steal the belongings of a couple in the middle of a jungle and the lady distracts their attention by making a deal with bananas for the belongings. She then orders a truck full of bananas with the help of her Visa Card right from the jungle and then a monkey plays the same trick with her, this time, the Visa Power for her jeep keys.

The new 'Bank of India' advertisement is also good. It tries to tap the human emotions beautifully. The ad shows a small boy trying to hide his small piggy bank somewhere and goes all the way from home in search of a safe place and finally goes to the bank, where the officer puts it in a safety locker, assures him and hands over the keys to the small boy who leaves the bank happily.

There are many such smart ads which make an impact on those who watch them. You still may not buy (or use) the product (or services) that is (are) being promoted, but they leave their mark in your mind. And, after all, that is what marketing is all about- Smart moves to spot you!