February 10, 2011


I am currently reading Tinderbox by M.J. Akbar. It has been a nice informative read so far. I like the way he uses dark humour and pun as interludes in his writings and also the way he questions things for what they are and the way they are.

This is a good book if you are looking for some extensive information on Pakistan and its early age leaders with well-backed facts. It is available for Rs. 499/- on stand and for Rs. 349/- on Flipkart. Check it out.

February 08, 2011

Are you a loser?

Don’t get rankled with this question. You would be in fact taken aback if I tell you that this is a marketing campaign by one of the new breed Obesity clinics in Hyderabad (no names please :) ). The first time I read it on a hoarding, I thought I got it wrong. The next day I made sure not to miss it and was totally surprised and amused to read this one liner on a huge decorated board at a busy traffic centre in the city. Don’t miss the note they mentioned against the (*) mark. :D

I am a LOSER. Are you? *
* I lost 10 Kgs in 3 months

Whoa! What kind of publicity is that? I mean I will definitely not enroll myself into any of your health programs if I stand the risk of being called a loser after all. Marketing one-liners this weird are an obvious put off for any prospect customers. I am no exception either. Re-inventing your creative quotient need not be so adverse that it goes out of bounds and takes your idea to a point of no return or may be to a point with very few returns. Go, Get a life!